How to Write a Strong Blog Conclusion (+7 Examples)

Table of contents

Anatomy of a strong conclusion

1. Start with a topic sentence.

2. Summarize your article's main points.

3. Leave a lasting emotional impression.

4. Wrap up with a closing sentence.

Seven ways to write a conclusion

Anatomy of a strong conclusion

A good conclusion clearly and concisely summarizes the key points of your article, explains why they matter, and leaves some kind of lasting impression on readers. Including a call to action (CTA) can be an excellent way to engage your audience even after they finish the post, but if you do, it should be tactful and with clear benefit to the reader.

1. Start with a topic sentence.

Briefly restate the main idea or thesis of your article. This reminds your reader of the overall context and purpose of what they’ve just read, and how all the parts of the article fit together.

It’s important to write this concisely.

2. Summarize your article's main points.

Don't introduce any new information in your conclusion. Instead, summarize your main points concisely. Make it clear to the reader how these points relate to your introduction, referring to it as needed.

3. Leave a lasting emotional impression.

Appeal to your reader’s emotions by connecting the solutions you have offered in the article to the audience’s pain points, interests, or needs.

A few quick pointers on creating an emotional impact with your writing:

• Use active voice.
• Don't shy away from personal pronouns (e.g. "I", "we", "you").
• Choose powerful adjectives like "bold," "tremendous," or "outstanding."
• Create empathy by clearly naming emotions: "frustration," "disappointment," "apprehension," "excitement," "enthusiasm," "relief," etc.

4. Wrap up with a closing sentence.

Your closing sentence will depend largely on your topic and what you hope to achieve. For example, if your article is promotional or commercial in nature, close with a call to action (CTA). If it's educational, focus on what readers can do with their new knowledge.

Seven ways to write a conclusion

Of course, there's no end to the number of ways you can write a solid conclusion. Nonetheless, these seven strategies work in a wide range of situations and are simple to get right.

1. The sell conclusion

What: Offer your product as a solution.

Good for: Marketing material.

Marketing articles demonstrate to the reader how a product, service, or feature will benefit them. Your conclusion should make the connection between the problem and your solution clear and impactful.

2. The further resources conclusion

What: Offer a resource to the reader. (Call to action)

Good for: Articles with templates or downloadable materials.

Offering a resource for the reader to use is a great way to provide a concrete solution to a problem.

3. The discussion conclusion

What: Start a discussion with questions

Good for: Opinion pieces, LinkedIn articles, and others with comments.

Encouraging readers to leave a comment is a great way to boost its visibility and get feedback.

4. The related links conclusion

What: Offer links to further reading.

Good for: Introductory articles on big topics.

Providing the reader with links to other articles on your website is a great way to increase the time they spend there.

5. The share request conclusion

What: Invite the reader to post and share. (Call to action)

Good for: Tips, listicles, advice pieces, and more.

Encouraging your readers to share your content is a simple way to increase its reach.

6. The sign up conclusion

What: Invite the reader to sign up for a newsletter or podcast. (Call to action)

Good for: News pieces and articles with high value to readers.

7. The "up ahread" conclusion

What: Tell the reader what to expect next

Good for: Article series.

Turning occasional readers into loyal fans is hard, but well worth the effort.

Conclusion (see what we did there?)

People often get stuck on conclusions because they're so important. It’s a critical skill and essential to writing top-ranking blog posts.

But there's a simple formula you can use to simplify the process. Start with a topic sentence borrowed from the introduction. Summarize your main points. Then close with a sentence that encourages the reader to think or act. Refer to the examples above for inspiration.